LEAO FUZE TEA THOUGHTS
Drinking tea is not a Brazilian habit. The challenge was to make hot tea as popular as coffee.
To launch the campaign we came up with a series of take-away cups, tv vignettes, OHH and posters.
Leão Fuze. A thought on each sip.
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VO: Travel to the past and get to know your ancestors or travel into the future and know your descendants?
Signer: Leão Fuze. A thought on each sip.
VO: Are people who are allergic to cats also allergic to tigers?
Signer: Leão Fuze. A thought on each sip.
VO: Are animals Are animals right-handed or left-handed?
Signer: Leão Fuze. A thought on each sip.
VO: Same-sex kissing on TV soap operas is progress.
Signer: Leão Fuze. A thought on each sip.
Headlines:
• Which came first, the organic chicken or the organic egg?
• Can animals be right-handed or left-handed?
• Do you correct the spell-check or does the spell-check correct you?
• Same-sex kissing in soap operas is progress.
• Is getting old the problem with tattoos?
• New Zealand exists, where is the old one?
• If aliens invaded Earth, would Switzerland remain neutral?
• Why does old bread go hard while old biscuits go soft?
Cool cups.
2015_
Leao Fuze_
Creative Director: Enoch Lam
Copywriter: Ana Cavalcanti
Art Director: Ilka Mourão