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Ana Luiza Cavalcanti
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SAY THANKS WITH A COKE

According to Google, “Christmas messages” is the top Google search every December.  

Coca-Cola made Christmas messages available to everyone and created 32 quotes to say thanks. 

The quotes were also turn into animated, illustrated and shareable cards. 

CASE STUDY

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Lettering: Thank you for making rice without raisins 

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Lettering: Thank you for never giving up on the fairy lights,

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Lettering: Thank you for not forgetting vegetarians at supper.

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Lettering: Thank you for facing the crowded departament stores.

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Lettering: Thank you for not giving me xmas socks.

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Lettering: Thank you for getting all dressed up just to stay in the living room.   

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Lettering: Thank you for being such a nice mother-in-law.

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Lettering: Thank you for making the same dull joke.

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2017_

 

Coca-Cola Xmas_

 

Creative Director: Ana Cavalcanti, Gustavo de Lacerda, Nacho Mendiola 

Art Director: Fernanda Sousa 

Copywriter: Julia Velo