JOHNSON'S JOHNSON MENSTRUAL DIGNITY
It is said that menstrual dignity is a right. But not in Brazil of Bolsonaro. How is it possible to go and fight for a right if 94% of people who menstruate don’t know what period poverty means?
More importantly than distributing period pads in poor areas, such as SempreLivre+CareFree, finding a way to bring information where the government doesn’t want it to go is crucial.
We should not forget that information is power.
CASE STUDY
MUSIC VIDEO
RECOGNITION AND AWARDS:
Clio 23'
Silver - Dignity to Flow - Music - Branded Entertainment & Content
Silver - Dignity to Flow - Audio Craft
Cannes Lions 22'
Bronze - Dignity to Flow - Health & Wellness
Shortlist - Dignity to Flow - Health & Wellness
Shortlist - Dignity to Flow - Social & Influencer
Clio Health 22'
Silver - Dignity to Flow - Health & Wellness - Audio
One Show 22'
Merit - Dignity to Flow - Music & Sound Craft
Shortlist - Dignity to Flow - Branded Entertainment
Shortlist - Dignity to Flow - Health & Wellness
El Ojo Iberoamerica 22'
Bronze - Dignity to Flow - Content
Bronze - Dignity to Flow - Suntentable
Bronze - Dignity to Flow - Radio & Audio
Bronze - Dignity to Flow - Audio Production
Creative Club of Brazil 22'
Bronze - Dignity to Flow - Radio
Year Book - Dignity to Flow - Film/Original Soundtrack
Year Book - Dignity to Flow - Social & Influencer
2022_
Sempre Livre + CareFree Menstrual Dignity_
Creative Director: Ana Cavalcanti, Nicolás Romano
Copywriter: Julia Vello
Art Director: Isabella Remelli