• WORK
  • ABOUT
Ana Luiza Cavalcanti
  • WORK
  • ABOUT
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SPRITE FORMULA SONGS 

Every year Brazilian teens have to memorize a whole bunch of formulas to take a test at the end of the year. It's their chance to get into a good college.

In 2018, Sprite launched a new formula (one more formula!!!). So we decided to refresh the way they study: we transformed the most crucial formulas (according to google) into 7 catchy songs, 4 videoclips, a Spotify playlist, cool vinyl, posters and much more.

 

>> Check out one of my first jobs as creative director :)

CASE STUDY

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VIDEO CLIPS

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PLAYLIST

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POSTERS

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RECOGNITIONS AND AWARDS:

 

  • 2018 LIA Awards 2018 | Silver | Radio & Audio Campaign
  • 2018 LIA Awards 2018 | Finalist | Sound & Music: Original Music
  • 2018 Cannes Lions 2018 | Shortlist | Media
  • 2018 Wave Festival | Silver in Radio & Audio: Sectors
  • 2018 Wave Festival | Silver in Excellence in Radio & Audio
  • 2018 Wave Festival | Silver in Branded Content & Entertainment
  • 2018 Creative Club of Sao Paulo | Bronze in Branded Content
  • 2018 Creative Club of Sao Paulo | In Book | Direct

 

2017_ 

 

Sprite Formula Songs_

 

Creative Director: Ana Cavalcanti, Gustavo de Lacerda

Art Director: Fernando Palandi, Felipe Porto

Copywriter: João Gandara