COCA-COLA WORLD CUP 2018
Coca-Cola was the official sponsor of the 2018 FIFA World Cup Russia.
And we have to launch the global concept READY FOR in Brazil.
FILM
In 2018, Brazilians began to regain some of their lost confidence and rebuild their trust in the national squad after the 7x1 defeat against Germany in 2014.
Here was our support message:
2º place at Coca-Cola Facebook Mobile First Awards 2018. An award from Facebook that elects the best mobile first campaigns across Coca-Cola company worldwide.
We created special cans for the most crucial moments of the matches.The limited edition cans could only be bought on Coca-Cola's e-commerce page.
2018 Coca-Cola_
World Cup_
Creative Director: Ana Cavalcanti, Gustavo de Lacerda
Art Director: Marcelo Monzillo, Fernando Palandi
Copywriter: Filipe Rosado, João Gandara